Frenchologie Pop-Up Store(s)
Interior fit-out for designer popup stores in London
BAT Studio created two striking interiors for a temporary designer retail store in the heart of London’s Covent Garden.
Working to a limited budget, BAT Studio designed an exciting retail space using everyday, mass-produced, low-cost materials not usually associated with interior design. The result was a rich, highly textured space featuring a paper raffia ceiling and a forest of broomsticks in the first store. The ceiling treatment, made up of 10km of hanging fire treated paper raffia, enough to stretch the length of the Eiffel Tower 29 times, is the most original and eye-catching feature of the design.
In the second store, the brief was to produce a flexible retail space, with the ability to be altered as their ever changing range of designer goods evolved. Again, with a tight budget, BAT Studio’s approach was to design and build the shop like a "giant Meccano set" by utilising Unistrut, a set of utilitarian building components that are usually used for services and concealed within ceiling voids.
BAT Studio was both designers and lead contractors for both projects.
Credits:
Architects: BAT Studio
Client: Frenchology
Contractor: BAT Studio
Photography: Andy Matthews